The Elements of a Good Advertisement


Advertisements are readily available us. Whether we’re viewing television, driving down the freeway, flipping by way of a magazine, or hearing the radio, we are bombarded on the sides by messages looking to get us to buy services or products. And although there have been countless debates over whether advertising is effective and if it really does influence website visitors to purchase products, the reality is many companies will spend immeasureable dollars on a single advertisement in the hopes that it will increase their profits.

Good advertisements have the power to make people stop and pay attention. You have to have been living under a rock not to notice the success of Geico’s caveman series or iPod’s silhouette series of commercials and advertisements. And consequently of those advertisements, sales improved significantly for those two companies.

Advertising creates understanding the product and can convey messages, attitudes, and emotions to entice and intrigue audiences. At the very least those are the desired effects of an advertisement. Needless to say, some advertisements fail miserably inside their purpose.

So, the thing that makes the difference between a successful advertisement and an unsuccessful one? To make sure in the design. Typically, larger organizations produce far better advertisements, while newer and smaller publication rack the ones that produce the duds. This is largely because bigger organizations have the funds to hire professionals while smaller companies don’t.


The advantage of hiring an in-house advertising developer or hiring an advertising agency is that you simply get the skills of people who have been trained in creating effective advertisements. Many have spent many, many years going to school, studying past effective advertisements, looking at elements of design, and learning how to create their own effective advertising campaigns.

Learning how to create effective advertisements doesn’t happen overnight, but there are many simple rules that many workers for professional advertising agencies follow to create effective advertisements which will appeal to audiences and hopefully boost the company’s revenue. The subsequent paragraphs list a number of advertising principles that companies and advertisers follow when designing their own advertising campaigns.

Probably the most important quality of your advertisement is its uniqueness. In the world where people often see countless advertisements a day, a commercial must be unique and other in order to capture audiences’ attention. Finding comfort the iPod example, the single block of color having an image of a black silhouette was extremely effective at the time because it was unlike anything else around it. The simplicity the advertisement stood out against posters and billboards that have busier images and much more text. Also, using bright, bold colors made people stop and look the image. Even though the advertisement had little text about it, people got the content that this product was new, fun, and bold.

Obviously, there are a variety of ways to generate your advertisement be noticeable. Look around your area and take note of descriptions of advertisements the thing is. What are the trends? Is it text heavy? Do they use similar colors? What sorts of images are on the advertisements? When you first intend noticing trends, make an effort to think of ways your advertisement may go against those trends and be something different–something that will make people stop and search.

One word of caution: Once you’ve made people stop and look at your advertisement, they need to be able to understand what you’re selling. You might have the most eye-catching image on the advertisement, but if it’s totally unrelated to your service or product, then viewers won’t determine what you want them to buy. So, make certain that when you are selecting your images and text to your advertisement, people will understand what you’re trying to sell.

A well-designed advertisement will also communicate well to audiences. As a way to figure out how to make your advertisement effective, you need to identify your audience. Who will be you trying to target? Teenagers? Seniors? Business people? Parents? There are a variety of different audiences, and the more specifically you can get the audience for your product, the greater chance you have of designing a commercial that will effectively influence your audience.

As an example, if your audience contains young teenage girls, you may choose to use bright and bold colors, but also for business people you may want to create an advertisement that uses more professional blues and blacks (try not to be afraid to be a little bolder should you be trying to stand out).

The bottom line is to think of the general traits of your respective specific audience and then try to reflect those traits inside your advertisement. What do they value? So what can they fear? What motivates them? Once you’ve answered those questions, it should be easier to come up with a few solid suggestions for an advertising campaign.

Once you’ve developed some ideas to have an eye-catching advertisement and identified the way you want to communicate with your specific audience, some good, solid design principles must come into play. The advertisement should be legible. Viewers shouldn’t must work to get that which you are trying to say. The advertisement needs balance. The whites shouldn’t feel heavier compared to the other. The advertisement must also make good use of contrast, repetition, color, and pattern. When these design elements are implemented well into a commercial, the result is a fabulous ad that can appeal aesthetically to viewers.

The aforementioned is just a brief breakdown of what advertisers ought to think about when designing an advertisement. You can see why many people find it helpful to hire an advertising agency to help them develop ideas and make effective advertisements. And you may be looking for a Seattle or even a Miami advertising agency, you must not have a problem finding a corporation in your area to help you produce the perfect advertisement campaign for your company.


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